Download our free guide and discover the insights from our 2019 Trip Planning User Behaviour Survey

There is never an end to the path of perfecting the customer's travel journey. Nonetheless, being aware of travellers' behaviour is the first step to deliver a better experience. The reasons behind the decision to travel are numerous. The motivator of each trip is what indicates the next steps that customers will take in their journey.

We have performed a survey to uncover the preferences of travellers when it comes to getting inspired and planning their trip. In this guide you will also find some best practices from real companies that are already delivering a better customer experience through the different stages of the journey and based on their traveller's preferences thanks to Smartvel's destination content.